Build a launch campaign
for the new Galaxy Buds FE that resonates with young Android users.
Samsung asked us to:
A lot to love
*
A lot to love *
Created little love stories symbolising the perfect match between our buds and their phone, using anime-like illustrations and K-pop music.
So we…
Compatibility
Noise cancelling
Ergonomic
The team:
Art Director:
Hector Ojea Pereiro
Copy Writer:
Isabel Albarren
Animator:
Rebecca Ransom
Designer and Illustrator:
Nicole Vanner
Illustrator:
Deanna Bains